Flowers Hampton Privacy Policy for Customers

Introduction and Scope

At Flowers Hampton, we are committed to protecting the privacy and security of our customers’ personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you place orders with us in Hampton and the surrounding districts. The policy is designed to comply with the requirements of the General Data Protection Regulation (GDPR) and ensures your rights are respected when you interact with our services.

What Data We Collect

When you place an order with Flowers Hampton, we collect and process a range of personal data. The types of data we may collect include:

• Identity Data: Your name, and where relevant, the recipient’s name.
• Contact Data: Delivery and billing address, postcode, city, and telephone number.
• Order Data: Details about your order, card messages, and order preferences.
• Payment Data: Payment card information (note: we do not retain complete card details and all card processing is via secure third-party providers).
• Communication Data: Records of your correspondence with us, such as complaints, queries, or customer service contacts.
• Technical Data: IP address, browser type, and device information captured through our website (if ordering online).

We do not collect special category data (such as information about your health, ethnicity, or religious beliefs) unless where required by law and with your explicit consent.

Lawful Basis for Processing Your Data

According to GDPR, every processing activity must have a lawful basis. Flowers Hampton relies on the following lawful bases for processing your data:

• Contractual Necessity: Data is processed to fulfil our contract with you when you place an order or make a request.
• Legal Obligation: Certain data may be processed to fulfil our legal responsibilities, such as financial record keeping.
• Legitimate Interests: For particular uses (such as order confirmations or service improvement), we process data where it is necessary for our legitimate business interests, balanced against your fundamental rights and freedoms.
• Consent: For optional communications such as marketing or customer feedback surveys, we rely on your clear, informed consent. This consent can be withdrawn at any time.

How We Use Your Data

Your personal information is used to:

• Process and deliver your order, including communication about your order status and delivery.
• Manage our relationship with you, including handling inquiries and resolving disputes.
• Comply with legal and regulatory obligations, including keeping financial and transaction records.
• Improve our services, understand customer preferences, and enhance the customer experience.
• Send you information you have requested or consented to receive, such as special offers or updates (if you have opted in).

Data Retention

Flowers Hampton retains personal data only as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically, order-related data is retained for up to seven years to satisfy legal and financial record-keeping requirements. Marketing and communication data kept on the basis of consent is retained until you withdraw your consent or request deletion.

After the retention period ends, your data is securely deleted or anonymised so you can no longer be identified.

Data Processors and Third Parties

To fulfil your orders and operate efficiently, Flowers Hampton may engage trusted service providers (known as processors) to carry out certain functions on our behalf. These may include:

• Payment processing facilities to securely process card transactions.
• Delivery and courier partners to ensure safe and timely delivery of your flowers and gifts.
• IT and website hosting partners who provide secure servers and technical infrastructure.
• Professional advisors (such as accountants or legal consultants) if necessary for compliance or in the event of a dispute.

All third-party processors are contractually required to comply with GDPR and to protect your data to the same standards we maintain. We do not sell or share your personal data with marketers or unrelated third parties.

International Data Transfers

Flowers Hampton operates within the UK, and in most instances, your data is processed within the UK. If, for any reason, data is transferred outside the UK or European Economic Area, we ensure suitable safeguards are applied to protect your information, as required by GDPR.

Your Data Protection Rights

Under GDPR, you have several important rights with respect to your personal data. You may:

• Access – Request access to the personal data we hold about you.
• Rectification – Request correction of inaccurate or incomplete data.
• Erasure – Request deletion of your information, where applicable.
• Restriction – Ask us to restrict or suppress processing of your data.
• Data Portability – Request to receive your information in a portable format or to have it transferred to another provider.
• Object – Object to processing in certain situations, particularly where processing is based on legitimate interests or direct marketing.
• Withdraw Consent – Where we rely on consent for processing, you may withdraw it at any time.

If you wish to exercise any of these rights, please contact us with sufficient details for identification and your request. We may require you to verify your identity before actioning your request. We aim to respond to all requests promptly and in accordance with GDPR timeframes.

Data Security

We take data security seriously at Flowers Hampton. Appropriate physical, technical, and organisational security measures are in place to protect your data against unauthorised access, disclosure, alteration, or destruction.

Examples include secure servers, encrypted payment gateways, access restrictions for data, regular reviews of our security procedures, and ongoing staff training.

Updates to This Policy

This Privacy Policy may be updated from time to time to reflect changes in how we handle your personal data or in accordance with legal requirements. If substantial changes are made, we will notify you through our website or during your next interaction with us.

Contacting Us

If you have any questions, concerns, or requests regarding this Privacy Policy, your personal data, or wish to make a complaint, please contact the data protection officer or customer service at Flowers Hampton using the contact details provided on our website or point of sale. We are committed to working with you to reach a satisfactory resolution and, if you remain dissatisfied, you may lodge a complaint with the UK’s Information Commissioner’s Office.

This policy is effective for all customers who place orders for Flowers Hampton’s products and services in Hampton and surrounding districts.